“Whenever we’re trying to succeed at anything—going for a promotion, getting funding or closing the sale, we become attached to the outcome. That focus on a future we can’t control stops us fulfilling our potential in the moment.”

— The Upside of Ignoring Your Competition

This rings true for me and is an ongoing effort. I can think back to many times I wanted something so badly I inadvertently made the outcome harder to achieve. And now, as I build a business, it is more true than ever. The more I focus on what the client needs, the more my needs are met. And the inverse is true too.

What’s something you want? What would it look like to become unattached to the outcome?